inbound vs outbound
Marketing

Why is inbound marketing better than outbound marketing?

The Changing in the World of Sales and Marketing

As a digital marketing agency and inbound marketing convert, I’m always talking about the differences between inbound marketing vs. outbound marketing, or, more to the point, “Why inbound marketing is better than outbound marketing?” In case you can’t tell from the header graphic, I’m more partial to the complexities of inbound marketing than the simplicity of outbound marketing. But seriously, I’m pretty sure people keep asking this question because the same answer seems to be given no matter whose blog you read. It’s as if someone (Hubspot and Pardot) wrote a canned answer and it’s being regurgitated without real life experiences and insights into the actual evolution of inbound marketing.

The canned answer usually goes something like this:

Why try to buy customers with traditional “Outbound Marketing” when consumers aren’t even paying attention?
  • 45% of direct mail never gets opened, 200 million people are on the national Do Not Call Registry
  • 85% of people fast forward through commercials
  • 84% of 25­–35 year-olds are likely to click off a website with excessive advertising
  • You have a better chance of surviving an airplane accident than having someone convert on a banner ad Etc., etc., etc.
Forget about trying to reach a prospect under 40 with outbound marketing.
Inbound marketing is different. Inbound marketing works by earning someone’s attention, rather than buying it.

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